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Search results for “influencer content”
China’s online vacation booking maintains upward momentum
07/27/2019
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6:27:43 PM
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From 2012 to 2018, the compound growth rate of online booking of vacation travel increased 42.97%, slightly higher than the 41.76% of the overall travel booking on the Internet.
Social media: the holy grail of post-Covid travel distribution
12/09/2021
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3:38:21 PM
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Around 62% of users cite travel as their main area of interest from influencer content.
Generation Alpha playing increasing role in travel decisions
05/31/2019
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5:49:13 PM
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While 94% of adults make the final decisions, Gen Alphas have an influence on the destination their parents select (64%), the activities they do (57%), length of trip and hotel selection (both 37%).
Ctrip’s Instagram-like platform attracts more than 1 million daily users
05/30/2019
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6:51:51 PM
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Since its launch in December, the new “Trip Moments” product has exceeded one million daily active users, and 70% of those users are under 30 years old.
Destination-based marketing adapts location-driven strategies for consumers on the move
05/09/2019
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6:20:04 PM
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Destination-based marketing refers to a way of targeting on-the-go consumers.
Customer loyalty in a hyper-segmented hotel landscape
05/22/2019
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10:18:45 AM
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The greatest value in today's rewards programs should lie in hotel companies' ability to collect, store and utilize data more effectively to help brands offer guests more personalized experiences.
Lonely Planet acquires TRILL to make its visual content bookable
04/04/2019
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12:03:13 PM
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TRILL analyses images and creates links to booking sites for hotels, experiences or restaurants.
Tripoto raises $3.6m from Orchid India, existing investors
04/16/2019
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5:30:27 PM
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Tripoto claims to have grown its revenue and user base by over 300 per cent in the last one year.
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